Five Steps To Building Your Brand On Twitter

I am a writer, graphic designer, and ranked by Google,MSN and Yahoo America's Favorite Love columnist I am engaged to Rick London a writer, cartoonist and brand designer, together, we own the seo and branding firm Pen And Ink Inc.

There are 5 basic steps to effectively branding your business on Twitter. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch. This is not an overnight processes but with a customer base 50% of which have a college degree and earn $60,000 plus each year is worth the slow cultivation.

(1) Your Custom Twitter Background
Twitter’s unique design a background feature is a free billboard for you to promote yourself or your business. The design can be an extension of an existing website, promote a product or be an effective online business card with contact details. The unique background template is not a static item. It can be edited to attract or inform followers about new products, services, or web site locations.

(2) Attracting Followers
It is after all about who is following you on Twitter and by extension those who follow your followers. In the beginning tweeting famous quotes, music, humorous videos and news is an effective tool to attract followers.

(3) Build Your Base
Your base will not be successfully built with a hard sell approach. In a recent survey of twitterers 42% of respondents said they unfollowed other twitterers because they were tired of watching them self promote with links and no interaction. An effective way to build follower numbers is by manually following those who follow your followers. Your base will likely have a following with the same interests that attracted them to you.

(4) Interact with the Community
This is not a time for the sales pitch you are cultivating a client base. Tweeting information about subjects that potential customers might find of interest is the perfect introduction to your business. If you sell tackle tweet the latest fishing contest winner or chocolatiers could post news links to health benefits of chocolate.

(5) Making Your Sales Pitch
Now that you have their attention you can test a few sales tweets. Check for rise or fall in follower levels after each tweet and adjust content accordingly. Using humor to pitch your product can launch Twitter version of viral “the retweet” and send you message out to people far outside your base.

Design, attract, build, interact and sell are all the tool you need to successfully promote you brand on Twitter. Following these steps will ensure you are building a permanent base of repeat customers in the Twitterverse.

Custom Twitter Backgrounds the Ultimate online Business Card

I am a writer, graphic designer, and ranked by Google,MSN and Yahoo America's Favorite Love columnist I am engaged to Rick London a writer, cartoonist and brand designer, together, we own the seo and branding firm Pen And Ink Inc.

With over 23 million users twittering each day first impressions do matter. A custom twitter background template will determine how many will follow you and be receptive to your business. Your background design is the ultimate business card for a customer base 50% which have a college degree and earn $60,000 plus each year. These are not leads to chase they are customers actively seeking out you. What will your current or new twitter background templates do to ensure they continue follow?

Unique custom background design styles can provide the important data potential customers are seeking. The insertion of a photo business card on your background allows you broadcast your Company Name, URL, address, email and phone number to the millions of people visiting Twitter daily. Images of available products and service will entice them to visit your website or make immediate contact with you via tweeting.

The background can mirror elements from your website or target a specific range of products. Your custom background is not a static item and changes can be easily accommodated. Edits can be as simple as a new URL or as complex as a full product update.

Online retailer @gypsytrading has a design that highlights the variety within her vintage product range. The use of photo business card banner enhances the personal one to one customer service she was seeking to achieve. The addition of seasonal updates and coupons will be perfect incentives to encourage frequent repeat customer visits.

Cartoonist @ricklondon and @ReikoEoh customized backgrounds have been used to promote and showcase their cartoons. The individual style of each artist dictated the layout and presentation used in each unique background design. Although both clients are cartoonists they had different goals they wished to achieve with their custom twitter background designs.

Rick London’s full color panels fill the entire background giving the impression of the Sunday newspaper cartoon section. The layout design highlights the wide range of cartoon styles that are available on his website. A Personal photo and Twitter inspired cartoon are added to color & graphics that mirror design elements from Reiko Eoh’s website. Her single panel black & white sketches rise above the brick tone background for a 3D effect.

Rick London, says “My following has increased 40% per day since the addition of a Lee Hiller custom background.” Google ranks Rick London’s Londons Times Offbeat Cartoons #1

Will you make a lasting dynamic first impression with a unique custom background design template? Twitter traffic shows visitors to have a broad range of interests and shopping habits. This diverse customer base is actively searching for new people and businesses to follow. To gain and retain their following your unique customized background is a vital resource in your online marketing arsenal.

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